Content marketing and content strategy
60% of consumers buy based on a brand's digital content
Social networks
They are key in an online marketing strategy
The union between individuals who share the same idea, mentality, or opinion about a common interest
This could be an accurate definition of the concept of social network, at a time when activity in the digital world is growing and businesses are seeing an opportunity to open new business avenues.
Currently, social networks have become a basic communication tool for any company that wants to position itself in the online world. According to the portal Marketing Directo, 85% of companies worldwide have at least one profile on some social network, with Instagram, Facebook, Twitter, TikTok, and LinkedIn being the most used.
Our Method What Types of Social Media Should You Use for Your Business?
Social media is an especially effective tool for reaching a specific target audience, even more so when complemented with an effective SEO strategy that helps highlight your company in search engines, thereby achieving more visibility than your competition.
There’s no doubt that today, Facebook and especially Instagram are the two most used social networks in online marketing strategies. The reason is simple: millions of users ready to listen, and constant two-way interaction between brands and the final consumer.
However, it’s important to clearly understand the characteristics and objectives of each mentioned social network, as well as manage the quality and frequency of the content that is shared. Additionally, properly managing your company''s social media accounts will allow you to interact with and keep your community connected, informing them of all the updates in your business.
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Retain followers and convert them into customers.
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Improve your online reputation.
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Have a global network of contacts from various professional fields.
Advantages Use case
Services Related services
What Will You Achieve with a Good Social Media Strategy?
Beyond being a communication channel for obtaining personalized current information, companies use this concept of ''personalization'' to create targeted advertising for products, offers, and services that are of special interest to each user, addressing their specific needs.
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