Insights
Does your business need an app?
Discover if it's the right time to invest in mobile development with these 4 keys
In an increasingly digital environment, many companies ask the same question: "Do we need an app?" With the widespread use of smartphones and new consumer habits, having a mobile application can be a strategic move.
However, not every business needs one. In this article, we help you assess this with four essential keys.
Some facts that confirm it (2025 update)
- 91% of the time users spend on their phones is dedicated to apps, according to the global Digital 2025 report by DataReportal.
- In Europe, 78% of consumers say they prefer using an app over a browser when interacting with their favorite brands.
- 65% of B2C companies with their own app report improved customer retention in less than a year.
Key 1: An app can make a difference in your digital strategy
Having a mobile app is not just about being present on new platforms – it's about enhancing user experience and connecting more directly with your audience. A well-designed app offers a smooth and tailored interface. Moreover, having a visible icon on a client's phone reinforces your brand's presence and recall. Push notifications help you keep your community instantly updated on news, promotions, or reminders. And best of all: you can integrate native functions like camera access, geolocation, or scanners, boosting your services' utility.
Key 2: When is an app really necessary?
Whether or not you need an app greatly depends on your business model. For example, if you have an online store with recurring customers, an app can improve loyalty and streamline purchases. It's also very useful if you offer services that require booking or appointments, such as health, wellness, or education. Even for internal use – team management or corporate communication – an app can optimize processes.
Key 3: When might an app not be the best option?
Not all businesses are ready for an app – and that's okay. If your company doesn't yet have a solid digital presence, or if a well-designed website already meets your goals, developing an app might not be a priority. Plus, building and maintaining an app is an investment that needs to be justified by expected returns. It's crucial to assess whether it aligns with your business reality and your medium-term maintenance capabilities.
Key 4: Alternatives to a native app
Not having a native app doesn't mean you're out of options. Intermediate solutions like PWAs (Progressive Web Apps) combine the best of web and mobile, offering offline functionality. You can also go for hybrid apps, which are developed using cross-platform technologies to reduce cost and time. And of course, a mobile-optimized website is still a great asset if the user experience is properly designed.
Real-life example: Laura runs a physiotherapy center in Andorra. Until recently, bookings were handled by phone or web form. Since launching a personalized app, her clients can book appointments in three clicks, receive automatic reminders, and access recommended exercise videos directly within the app.
The result: increased loyalty, fewer cancellations, and better service perception.
Want to know if your business needs an app?
Conclusion
An app can be a great growth tool – but also a significant investment. The key is to evaluate your real business needs and potential return. If you're still unsure, Andornet will be happy to analyze your case with no obligation.
Ready to take your business to the next level with a custom app? At Andornet, we guide you from the initial idea to maintenance. And most importantly, we help you assess whether you really need an app or if there's a better solution for your business. Let's talk and take the next step together!
Preguntes freqüents (FAQs)
What benefits does a mobile app bring to a business?
An app can enhance customer experience, increase loyalty, optimize internal processes, and generate more sales opportunities.
Is an app or a mobile website better for a small business?
It depends on your functional needs. A responsive website might be enough for basic presence, but an app provides advantages like notifications and offline access.
How do I know if my business really needs an app?
If you have recurring interactions with clients, repetitive processes, or need to offer specific mobile functions, an app can be a smart investment.
Can I have an app without an internal tech department?
Yes, many companies, like Andornet, offer full development and maintenance services so you don't need your own tech resources.
Can apps be integrated with the systems I already use?
Yes, apps can be integrated with existing CRM, ERP, booking, or e-commerce systems.
How can Andornet SA help you?
At Andornet, we are specialists in custom mobile app development. We advise you from the idea stage through to design, development, and maintenance. We tailor each solution to your business's real needs and help you decide if it's the right investment.
